Campaign: I Will Listen
WPP company: JWT New York
Client: NAMI-NYC Metro
One in four Americans are impacted by mental illness but many are afraid to talk about their experiences. This campaign aims to break down stigma by encouraging people to listen to those affected.
4,600 people promised to listen via IWillListen.org or with the hashtag #IWillListen, and the I Will Listen Facebook community grew fivefold in just three months.
Chapter 4 of 9