Campaign: Hope Soap
WPP company: Y&R Cape Town
Client: Safety Lab & Blikkiesdorp 4 Hope
In South Africa thousands die from diseases, which regular hand washing could reduce by 70%. To foster hand washing among children, Y&R Cape Town created the Hope Soap, a see-through bar of soap with a small toy at the centre. Want the toy? Wash your hands.
- Cannes Lions 2013 – Two Silver Promo & Activation Lions.
- LIA 2013 – One Gold and two Silver.
Chapter 4 of 9