Campaign: 2013 Seattle AIDS Walk
WPP company: Wunderman Seattle
Client: Lifelong AIDS Alliance

Wunderman developed a new brand identity for the annual Seattle AIDS Walk. The event is a main source of fundraising for Lifelong AIDS Alliance.

Results:

2,000 people participated in the walk, raising $350,000 for the charity.

Seattle Aids Walk Seattle Aids Walk Seattle Aids Walk

Chapter 4 of 9

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