Campaign: Vanishing Treasures
WPP company: Ogilvy & Mather Shanghai
Every eight minutes a wildlife species becomes extinct. Artist Mr Wang Xieda brought this alarming fact to life by creating water paintings of endangered species in public spaces around Shanghai. Spectators were directed to a microsite where they can pledge not to consume endangered species.
The campaign caught the attention of China’s State Forestry Administration, resulting in it putting stronger protection of biodiversity on the 2014 National Agenda.
Chapter 9 of 9