Campaign: Vanishing Treasures
WPP company: Ogilvy & Mather Shanghai
Client: WWF-TRAFFIC

Every eight minutes a wildlife species becomes extinct. Artist Mr Wang Xieda brought this alarming fact to life by creating water paintings of endangered species in public spaces around Shanghai. Spectators were directed to a microsite where they can pledge not to consume endangered species.

Result:

The campaign caught the attention of China’s State Forestry Administration, resulting in it putting stronger protection of biodiversity on the 2014 National Agenda.

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