Campaign: Stop the Invasion
WPP company: Y&R Paris
Client: Surfrider Foundation Europe

This campaign encouraged people to stop the plastic pollution on our beaches and in the sea by making sure the plastic we use in our daily lives ends up in the right place.

Result:

43,500 volunteers attended clean-up events on 1,300 beaches, up 8% on 2012.

Stop the Invasion

Chapter 9 of 9

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