Campaign: One Piece of Garbage is Not Just One Piece Of Garbage
WPP company: Bold Ogilvy Greece
Client: Mesogeios SOS

This campaign highlighted the fact that even a single piece of garbage can be more detrimental than one could possibly imagine, and encouraged people to take part in clean-ups on Greece’s Mediterranean beaches.

Result:

15,483 volunteers participated in 284 clean-up events across the country.

One Piece of Garbage is Not Just One Piece Of Garbage One Piece of Garbage is Not Just One Piece Of Garbage One Piece of Garbage is Not Just One Piece Of Garbage

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