Campaign: One Piece of Garbage is Not Just One Piece Of Garbage
WPP company: Bold Ogilvy Greece
Client: Mesogeios SOS
This campaign highlighted the fact that even a single piece of garbage can be more detrimental than one could possibly imagine, and encouraged people to take part in clean-ups on Greece’s Mediterranean beaches.
15,483 volunteers participated in 284 clean-up events across the country.
Chapter 9 of 9