Campaign: Deforested Field
WPP company: Grey 141 Brasil
Client: WWF

Every four minutes an area the size of a football field is destroyed in the Amazon rain forest. Grey 141 showed this alarming rate of deforestation during a live game broadcast by gradually turning the pitch brown.

Result:

73% increase in visits to the WWF website.

Awards:

  • Cannes Lions 2013 – Silver Direct Lion and a Silver PR Lion.

Chapter 9 of 9

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