Campaign: Animal Not Found
WPP company: POSSIBLE Hungry Boys
Client: WWF

When users on Odnoklassniki, one of Russia’s most popular social networks, type the wrong web address or try to access a broken link, instead of a typical 404 Error page they see one of the endangered species on the IUCN Red List.

Results:

170,000 users saw the message each day and 35,000 people joined the Odnoklassniki WWF community.

Animal Not Found

Chapter 9 of 9

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