Campaign: Animal Not Found
WPP company: POSSIBLE Hungry Boys
When users on Odnoklassniki, one of Russia’s most popular social networks, type the wrong web address or try to access a broken link, instead of a typical 404 Error page they see one of the endangered species on the IUCN Red List.
170,000 users saw the message each day and 35,000 people joined the Odnoklassniki WWF community.
Chapter 9 of 9