Campaign: Holiday Card
WPP company: AdPeople Worldwide Copenhagen
Client: JAAGO Foundation

Education can transform the lives of children born into poverty. In 2013 AdPeople Worldwide Copenhagen created a digital holiday card to support the JAAGO Foundation in providing education to underprivileged children in Dhaka, Bangladesh. This card took viewers to the Global Giving site where recipients could make a one-off donation or sponsor a child’s education.

Results:

>500 unique visits, and enough raised to provide education for 24 children.

Chapter 8 of 9

89%