Campaign: Everyone On
WPP company: Y&R New York
Client: Ad Council and Connect2Compete

The 62 million Americans who don’t use the internet miss out on opportunities to learn, interact and use public services. This campaign highlighted the benefits of getting online.

Results:

30,000 visitors to the website, 245 calls to the hotline and 30,000 Facebook likes in four months.

Everyone On poster campaign Everyone On poster campaign Everyone On poster campaign

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