Campaign: Better Futures
WPP company: Y&R New York
Client: United Negro College Fund (UNCF)
Investing in the future of young people drives social change. To show this more clearly, Y&R hired economists to measure the impact on earnings, crime and health from donating just $10 to UNCF. The campaign features students who have personally benefited from the UNCF’s support.
$35m raised in nine months.
Chapter 8 of 9