Campaign: Better Futures
WPP company: Y&R New York
Client: United Negro College Fund (UNCF)

Investing in the future of young people drives social change. To show this more clearly, Y&R hired economists to measure the impact on earnings, crime and health from donating just $10 to UNCF. The campaign features students who have personally benefited from the UNCF’s support.

Result:

$35m raised in nine months.

Better Futures poster campaign Better Futures poster campaign Better Futures poster campaign

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