Campaign: The Art of Survival
WPP company: Ogilvy & Mather Düsseldorf
Client: Franziskaner

During the Night of Museums Event – one of the biggest cultural events in Düsseldorf – homeless people took part in art installations encouraging people to support the Franciscans’ work for those in need. As well as this guerilla promotion, Ogilvy & Mather created a TV and cinema spot depicting a day in the life of a homeless person.

Result:

33,000 meals provided for the homeless as a result of the campaign.

Awards:

  • LIA 2013 – Silver and Bronze.
  • Eurobest 2013 – Bronze.
The Art of Survival campaign The Art of Survival campaign The Art of Survival campaign The Art of Survival campaign

Chapter 5 of 9

56%