Campaign: Tagging Drive
WPP company: Ogilvy & Mather Bangalore
Client: Once Again

Once Again sells people's unwanted items to fund community projects. This Facebook campaign enabled people to use a special photo tag which took users to the Once Again page.


50,000 items donated and sales revenue quadrupled.


  • DMA Echo Award.
  • WARC Prize for Asian Strategy.

Chapter 5 of 9