Campaign: Tagging Drive
WPP company: Ogilvy & Mather Bangalore
Client: Once Again
Once Again sells people's unwanted items to fund community projects. This Facebook campaign enabled people to use a special photo tag which took users to the Once Again page.
50,000 items donated and sales revenue quadrupled.
- DMA Echo Award.
- WARC Prize for Asian Strategy.
Chapter 5 of 9