Campaign: Tagging Drive
WPP company: Ogilvy & Mather Bangalore
Client: Once Again

Once Again sells people's unwanted items to fund community projects. This Facebook campaign enabled people to use a special photo tag which took users to the Once Again page.

Results:

50,000 items donated and sales revenue quadrupled.

Awards:

  • DMA Echo Award.
  • WARC Prize for Asian Strategy.

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