Campaign: Invest In Our Kids
WPP company: Team Detroit
Client: United Way for Southeastern Michigan

This campaign ran in support of the goal to transform Detroit into one of the top five places to live and work in the US by 2030. Using references to iconic Detroit residents of the past, it encourages donors, volunteers and the community to get involved to help Detroit’s kids realise their potential.

Invest In Our Kids campaign Invest In Our Kids campaign Invest In Our Kids campaign Invest In Our Kids campaign

Chapter 5 of 9

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