Campaign: Integration Table Soccer
WPP company: Geometry Global Hungary
Client: Suhanj! Foundation
Suhanj! organises sporting events where disabled people take part alongside the able-bodied. This campaign brought home the message that playing together is fun, through modifications to the players on table soccer tables in popular bars across Budapest.
10,000 people reached, seven-fold increase in visits to Suhanj’s website and double the number of people at the next sporting event.
Chapter 5 of 9