Campaign: Helping Hands
WPP company: Ogilvy & Mather Düsseldorf
Client: Düsseldorfer Tafel e.V
The Düsseldorfer Tafel collects surplus food for those in need. To raise funds, Ogilvy & Mather Düsseldorf created a hand-shaped fork which was offered at gourmet food festivals in exchange for a €2 deposit. Festival-goers could choose to keep the fork and donate their deposit to the Tafel.
€50,000 raised in one month.
Chapter 5 of 9