Key data

    2013 2012 2011 2010 2009
Number of countries   110 110 107 107 107
Number of offices   3,000 3,000 2,500 2,400 2,400

Benchmarks

    2013 2012 2011 2010 2009
Dow Jones Sustainability Index   member member member member  
FTSE4Good   member member member member member
CDP   95 B 81 B 65 D 65 C 56

Economic

  Units 2013 2012 2011 2010 2009
Billings £m 46,209 44,405 44,792 42,684 37,919
Revenue £m 11,019 10,373 10,022 9,331 8,684
Headline PBIT £m 1,662 1,531 1,429 1,229 1,017
Market capitalisation at year-end £m 18,613 11,237 8,554 9,982 7,658
Staff costs £m 6,477 6,106 5,872 5,439 5,117
Taxation £m 284 197 92 190 156

Social investment

  Units 2013 2012 2011 2010 2009
Charitable donations £m 4.9 5.0 4.8 5.0 4.1
Arts % 6 6 6 5 4
Education % 20 19 20 20 22
Environment % 2 1 1 1 1
Health % 21 17 18 16 15
Human rights % 30 33 34 43 39
Local community % 21 24 21 16 19
Pro bono £m 14.7 11.1 10.5 9.4 10.8
Arts % 5 7 9 8 11
Education % 14 15 12 12 11
Environment % 6 5 8 5 5
Health % 31 18 20 21 25
Human rights % 24 29 27 30 31
Local community % 20 26 24 24 18
Free media space £m 19.8 14.3 12.4 20.2 27.3
Total social investment (excluding free media) £m 19.6 16.2 15.3 14.4 14.9
as a proportion of revenue % 0.18 0.16 0.15 0.15 0.17
as a proportion of profit before tax % 1.51 1.48 1.52 1.69 2.25
Total social investment (including free media) £m 39.4 30.5 27.7 34.6 42.2

Employment

  Units 2013 2012 2011 2010 2009
Headcount  
Excluding employees from associate companies   119,000 116,000 114,000 104,000 99,000
Including employees from associate companies   175,000 166,000 159,000 147,000 139,000
Age  
19 or under % 1 1 1 1 1
20-29 % 36 36 38 38 38
30-39 % 37 37 37 37 37
40-49 % 18 18 17 17 16
50-59 % 7 7 6 6 6
60 and over % 1 1 1 1 1
Gender  
WPP Board % female 29 19 19 19 21
Executive leaders % female 32 32 31 31 32
Senior managers % female 47 47 47 48 46
Other employees % female 56 57 57 57 57
All staff % female 54 54 54 54 54
Ethnicity in the UK and US            
Executive leaders % minority 10 11 11 11 8
Senior managers % minority 18 18 17 16 16
Other employees % minority 27 25 26 26 26
All staff % minority 25 23 23 23 23
Training and welfare £m 64.4 57.8 58.3 48.9 40.0
Days lost due to sickness per employee day/FTE 3.5 3.4 3.3 3.2 3.3

Environment

  Units 2013 2012 2011 2010 2009

* Renewable electricity rated as zero emissions.

Carbon footprint*            
Total CO2e emissions tonnes 279,859 283,321 277,232 255,684 248,344
Scope 1 emissions from stationary fuel combustion tonnes 11,305 9,840 9,714 9,967 6,681
Scope 2 emissions from purchased electricity tonnes 136,171 140,447 130,396 126,027 132,753
Scope 3 emissions from business air travel tonnes 95,879 96,079 100,960 86,340 76,517
Scope 3 emissions from other estimated impacts tonnes 36,503 36,955 36,161 33,350 32,393
Total CO2e emissions per employee tonnes/FTE 2.35 2.45 2.44 2.46 2.51
Scope 1 emissions from stationary fuel combustion tonnes/FTE 0.10 0.09 0.08 0.10 0.07
Scope 2 emissions from purchased electricity tonnes/FTE 1.14 1.21 1.15 1.21 1.34
Scope 3 emissions from business air travel tonnes/FTE 0.80 0.83 0.89 0.83 0.77
Scope 3 emissions from other estimated impacts tonnes/FTE 0.31 0.32 0.32 0.32 0.33
Total CO2e emissions per £m revenue tonnes/£m 25.40 27.31 27.66 27.40 28.60
Scope 1 emissions from stationary fuel combustion tonnes/£m 1.03 0.95 0.97 1.07 0.77
Scope 2 emissions from purchased electricity tonnes/£m 12.36 13.54 13.01 13.51 15.29
Scope 3 emissions from business air travel tonnes/£m 8.70 9.26 10.07 9.25 8.81
Scope 3 emissions from other estimated impacts tonnes/£m 3.31 3.56 3.61 3.57 3.73
Office energy use  
Total energy use megawatt hours 380,905 369,255 352,335 349,700 340,648
Direct energy use (natural gas and heating oil) megawatt hours 52,532 45,673 45,090 46,244 31,090
Indirect energy use (purchased electricity) megawatt hours 328,374 323,582 307,245 303,456 309,558
Energy use per employee kilowatt hours/FTE 3,198 3,191 3,101 3,361 3,449
% of electricity from renewable sources % 15 16 16 16 16
Business air travel            
Total business air travel million miles 538 490 516 437 390
Long haul million miles 303 346 369 297 275
Medium haul million miles 171
Short haul million miles 64 144 147 140 115
Business air travel per employee miles/FTE 4,519 4,237 4,548 4,199 3,951
Paper            
Total paper purchased tonnes 6,584 5,879 9,327 7,373 6,329
Paper purchased with recycled content % 24 31 35 32 36
Recycling            
Total waste recycled tonnes 5,106 4,886 5,681 4,740 4,594
Breakdown by category:            
Paper and cardboard % 81 82 83 84 75
IT waste (computers, mobile phones and cartridges) % 3 3 3 3 4
Other waste recycled % 16 15 14 13 21

Chapter 9 of 10

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