students in the WPP School of Marketing and Communication in Shanghai
Our businesses invest in education to help build the skills we need into our future talent pool and to encourage more young people from all backgrounds to take up careers in marketing services. Internships are structured to encourage students from a wider range of backgrounds to consider a career in marketing services and to identify and foster top diverse talent. Support for education benefits WPP and can help to encourage social mobility.
We have started to collect data on internships at Group companies and estimate that at least 4,000 young people completed internships at our companies during 2013. Internships vary in length and pay is determined by our operating companies. Our data is not complete but shows that most internships are paid placements.
Recent examples include:
- Z Academy – Wunderman and Y&R’s global apprenticeship scheme employing up to 70 apprentices a year across 30 countries.
- D&AD’s New Blood Program – Three-month apprenticeships for students at WPP companies who represent the top creative talent of the future.
- WPP Micro-fellowship – joint initiative between WPP and Rare Recruitment, encourages ethnic minority candidates to consider a career in marketing communications.
- Cohn & Wolfe UK apprenticeships – run in partnership with the PRCA, the professional body for UK PR firms.
- The Futures Company – apprenticeship through City Gateway, a charity that provides training and employment opportunities for disadvantaged youngsters.
- Movement to Work – RKCR/Y&R and Ogilvy & Mather London are participating in this UK initiative which is supporting 100,000 young people to develop the skills and confidence to find a job.
- IPA Creative Pioneers – apprenticeships at MEC, Mindshare and JWT UK via this scheme endorsed by the UK Government.
- MediaCom London apprenticeships – open to 10 apprentices a year while they study for an NVQ in Marketing and Communications. MediaCom works with charities involved with youth in underprivileged areas to encourage diverse applicants.
- 4A’s Multicultural Advertising Internship Program – 10-week paid internships for diverse candidates at many of our US agencies. Our companies also support the NY CCIP, Ladders for Leaders and other initiatives that allow minority students to gain experience in the marketing industry.
- JWTeach – reaches out to diverse young people who might not otherwise consider a career in marketing through in-school workshops and setting creative challenges. The most passionate students are offered work experience placements.
RKCR/Y&R and Ogilvy & Mather London are participating in this UK initiative which is supporting 100,000 young people to develop the skills and confidence to find a job.
In China, an important and growing market for WPP, we support the WPP School of Marketing and Communication in Shanghai, a co-operation between the Shanghai Art and Design Academy (SADA) and WPP. SADA provides all facilities and financial resources, whilst WPP is responsible for management and oversight of teaching, faculty and content development. The three-year undergraduate program provides four areas of study: Strategic Planning, Copywriting, Art and Digital Design. Now in its third year of operation and with over 230 students, the WPP School will graduate its first class in June 2014. During 2013, the WPP School was recognised with two gold awards at the China Universities Creative Design Awards.
Photos show young people from The Prince's Trust who completed the Get Started in Media program as part of the Movement to Work initiative at Ogilvy & Mather London and RKCR/Y&R.
Profile: Diversity at Ogilvy & Mather US
Ogilvy & Mather is one of WPP’s largest networks, with over 24,000.
In the US Donna Pedro, chief diversity and inclusion officer, has helped lead a range of initiatives to encourage and celebrate diversity in all its forms.
Recruiting and training for diversity
At campus level, O&M seeks to introduce students from all backgrounds to the advertising industry, through scholarships and internships. It recruits at historically black colleges as well as at the National Black MBA Association’s annual conference. New recruits receive training on the competitive advantages of diversity. There is mandatory diversity training for managers across O&M North America and a new training program on ‘Unconscious Bias’, is being rolled out during 2014.
O&M professional networks bring together employees with shared interests, encourage positive attitudes to diversity and create a link between diverse employee groups and senior management. They include networks for black and Hispanic employees and those from the Asia Pacific region, working parents, administrative professionals, young professionals, women, Muslims and lesbian, gay, bisexual and transgender (LGBT) employees.
Partners and suppliers
Ogilvy partners with other organisations to advance diversity, including: 3% Conference; 4A’s Diversity Roundtable; Advertising Week’s Futures Program; American Advertising Federation’s Most Promising Minority Students; Asia Society; Asian Women in Business; City University of New York (CUNY); Center for Urban Professionals; Development School for Youth; Dress for Success; Future Marketers; Gay, Lesbian, Straight Education Network; Grace Institute; Ladders for Leaders; Marcus Graham Project; 4A’s Multicultural Advertising Internship Program; National Gay & Lesbian Chamber of Commerce of NY; and One Club.
Diversity is included in O&M’s supply chain management, with suppliers asked to include a statement of their own diversity practices in responses to Requests for Proposals.
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