Calculating obesity

Research by Kantar Worldpanel is shedding light on trends in food purchasing, health and obesity with implications for businesses and governments.

Over the last 25 years obesity has become a major and costly public health issue in many countries.

Kantar Worldpanel tracks the purchasing habits of 30,000 British households and monitors the nutritional content of over 100,000 food and drink products. The data can provide valuable insights for brands and government clients. The findings show there is a long way to go in tackling obesity in the UK: calories, sugar and saturates continue to rise in British shopping baskets. Lower-income households buy the least healthy baskets. But there are opportunities for progress. Key insights include: