Social marketing

Campaign: Bill & Melinda Gates Foundation Visitor Center

Client: Bill & Melinda Gates Foundation

WPP Company: POSSIBLE Los Angeles

Initially a behind-the-scenes network of global aid experts, the Bill & Melinda Gates Foundation realised that developing a high-profile public presence could positively impact the good they could perform. To introduce itself and its work to the world, the foundation wished to use cutting-edge digital environments to teach people about the issues the foundation is dedicated to solving.

POSSIBLE transformed the foundation’s visitor centre into an interactive landscape of adventurous experiences, from a giant Twitter-enabled kiosk to user-controlled digital screens. These had physical inputs such as a wooden globe, levers and sliders allowing visitors to actively engage in the foundation’s work.

Over 40,000 visitors experienced the exhibits in 2012 and POSSIBLE’s work is currently short-listed for an IXDA Award in Connectivity.

Bill & Melinda Gates Foundation Visitor Center