The problem with censorship is not just the withdrawal of information but the fact that it distorts the truth and creates a new story. In 2012, Memac Ogilvy Dubai worked on a pro bono basis for Reporters Without Borders to draw attention to its fight for press freedom. Three press ads present leading political figures with enough distortion of their hands to suggest unseemly gestures.
The campaign sparked a global discussion about censorship. The campaign was recognised by the advertising industry winning awards at Cannes, One Show, D&AD, Clio, Epica, LIA, Dubai Lynx and Golden Drum.