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Client: Sabin Vaccine InstituteWPP company: Wunderman, London
In 2012, Wunderman and the Global Network for Neglected Tropical Diseases launched the END7 campaign to help deliver medicine to over a billion people suffering from seven neglected tropical diseases. These diseases infect one in six people worldwide, including 500 million children. They blind, disable and disfigure their victims, trapping them in a cycle of poverty and disease. Medicines are being donated by pharmaceutical companies, but money is needed to help get them to people. Just 50p will help treat and protect someone for a year.
Wunderman created the campaign to raise public awareness of the diseases and generate funding to cover the costs of distributing medicine to impoverished communities and setting up community-run treatment programs. The campaign engaged the public on an emotional level, helping to overcome aversions to the diseases and aid the realisation that by 2020 these diseases could be controlled. Positioned around the promise ‘Together we can see the end’, the campaign is managed through a comprehensive Facebook hub. Custom-built functionalities include a real-time donation ticker, an interactive map of success stories and an animated launch video, ‘Our Mission in a Minute’.
Within two months the END7 launch film had been viewed over 78,000 times and received enough public donations to treat nearly 40,000 children for a whole year.