Key numbers

  • Social investment 2006-2010
    Social investment 2006-2010 £m
    20072008200920102011
    16.9 14.6 14.9 14.3 15.3
  • In 2011, the value of our social investment was £15.3 million, up 7% on the previous year. This is equivalent to 1.5% of reported profit before tax. See What we're doing.???

  • Pro bono work
    Pro bono work %
    Other 27%
    Local community 24%
    Health 19%
    Education 12%
    Arts 9%
    Environment 8%
    Alcohol and drug abuse 1%
  • In 2011, £10.5 million worth of pro bono work was carried out by WPP companies. This is equivalent to a 13% increase on the previous year. In addition, WPP media agencies negotiated free media space worth £12.4 million on behalf of pro bono clients. Examples of some of the pro bono work done by our companies in 2011 can be found In our companies.???

  • Charitable donations
    Charitable donations %
    Other 34%
    Local community 21%
    Health 17%
    Education 20%
    Arts 6%
    Environment 1%
    Alcohol and drug abuse 1%
  • In 2011, the Group made £4.8 million direct cash donations to charities compared to £5.0 million in 2010. Over a third of all contributions went to charities that fall under the ‘other’ category. This includes charities working in areas such as human rights, domestic violence and poverty.

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