Key numbers

The table below shows the infringements publicly reported by regulatory authorities or identified through our internal data collection system during 2011. Tracking this data is complex as regulatory and review systems vary significantly from country to country, and official processes do not exist in every market. This means the actual number of infringements may be higher. 


AgencyCountryRegulatory OrganisationTypeRuling
JWT UK ASA TV, poster and national press ads Claims about product quality in comparison to competitors could not be substantiated
Ogilvy Cape Town South Africa ASA Radio An anti-illicit-tobacco ad was deemed inappropriate as it could indirectly encourage consumers to purchase legitimate cigarettes.
Ogilvy JHB South Africa ASA TV, print, out of home Ad was found to be misleading as it implied that the product possessed technology capabilities that it did not.
Ogilvy JHB South Africa ASA Press, radio Ad was deemed misleading as it imitated the slogan of a competitor.
Ogilvy JHB South Africa ASA Press Car ad was found to mislead on speed claims.
Ogilvy JHB South Africa ASA TV Speed claims of a mobile internet ad could not be substantiated.
Ogilvy & Mather Advertising Romania CAN, RAC & ANPC TV Ad for a car was deemed misleading.
Ogilvy & Mather Ltd UK ASA TV Ad was deemed misleading as it exaggerated the product performance.
Ogilvy & Mather Morava Czech Republic Czech Counsel for TV and Radio broadcasting TV Ad was deemed misleading as small print was not legible.
Ogilvy & Mather Philippines Philippines ASC Radio/TV Claims in a cosmetic ad could not be substantiated.
Ogilvy & Mather Philippines Philippines ASC Radio An ad was ruled to be misleading as it implied that all stomach pains could be treated by the product, when this was not the case.
Sudler Spain Spain Farmaindustria Video An ad inviting oncologists to a scientific meeting was deemed inappropriate as it used a well-known public figure.
Wunderman Czech Republic Czech Republic Unknown Online Ad was modified as it had the potential to encourage animal cruelty.
Y&R UK UK ASA TV Ad for an alcoholic beverage was found to appeal to people under the legal drinking age.
Y&R UK UK ASA TV Ad was deemed misleading because the product was not available at the time the commercial appeared.

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