In our companies
Embedding ethical marketing in our companies
Many of our companies have established their own policies and procedures to deal with the range of ethical issues discussed in this section. Examples from 2011 include:
- Ogilvy & Mather North America has established a Business Ethics Reporting and Compliance Program to underscore its commitment to the highest standards of ethical conduct in all business activities. Joe Panetta, chief ethics officer, oversees Ogilvy’s efforts to promote an ethical work environment for all employees and to ensure that business practices foster confidence among its clients, suppliers, shareholders and members of the communities in which it does business. The CEO of Ogilvy & Mather North America and chief ethics officer send out an annual update to all employees to reaffirm the commitment and reinforce the business ethics policies and reporting guidelines.
- Hill+Knowlton Strategies has developed a Code of Professional Conduct which defines the standards and behaviour that is expected from every employee. It was developed through employee consultation and draws inspiration from similar codes adopted and promoted by industry associations.
- O&M France has launched a one-day training course to help employees understand the concept of sustainable development, what it means for clients and how to communicate responsibly on social and environmental issues. The training covers issues such as climate change, biodiversity, fair trade, responsible consumption and workplace equality, and explores how companies are approaching these issues. It helps employees to comply with the recommendations on responsible communication published by the Association of French Advertising Agencies (AACC), and to identify and avoid greenwash. So far, 55% of employees have been trained and the agency aims for 100% by the end of 2012.