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Case study City Peaks Challenge at Digit London

The team at Digit are using gaming technology to motivate colleagues to keep fit by ditching the lift and using the stairs.


With City Peaks Challenge, each time a team member takes the stairs, they swipe in and out using their Oyster travel card. The game records the distance climbed and plots this against one of the buildings in the London skyline. Team members track their progress against colleagues on a specially-designed website and compete to be the first climber to place their flag on the summit. 


To keep them motivated, each player is rewarded with medals and messages of encouragement as the game progresses. Players can also compare the distance they’ve climbed to real mountain peaks, such as Ben Nevis and even Everest. 


Digit is now exploring whether the concept can be used with clients and other partners. 


See http://digitlondon.com/blog/2012/02/city-peaks and http://citypeaks.co.uk/.

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