Introduction – from our CEO

Collaboration is key to tackling the complex social and environmental challenges of our time. This is the concept on which the United Nations Sustainable Development Goals are based – a global partnership between governments, NGOs, businesses and individuals in the cause of ending poverty, protecting our planet, and ensuring prosperity for all.

At WPP, we aim to be active participants in this global effort. Communication is a powerful tool that can help to create positive change. We want to use our expertise and the skills of our people to support and promote progress on the goals. One of the most important ways we can contribute is through our pro bono work.

Our companies have a long history of pro bono partnership, providing professional communications services for little or no fee, to organisations working in areas such as the environment, human rights and anti-poverty. These partnerships harness the power of communications to inspire, inform and positively influence behaviour. This work makes a contribution to addressing many of the themes covered by the global goals.

I’m pleased to share with you a selection of recent pro bono work. Each campaign is different but all are important, impactful and inspiring. I’d like to thank our people for sharing their time and expertise with our pro bono partners. Their creativity and insight really does make a difference.

Sir Martin Sorrell
Group chief executive
sirmartinsorrell@wpp.com