Campaign: Cartoon Helpline

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WPP company(s):
Ogilvy & Mather São Paulo
Client:
GRAACC

Overview

The Cartoon Helpline is a call centre manned by the same voiceover artists who dub popular cartoon characters in Brazil. It aims to lift the spirits of children undergoing cancer treatment at GRAACC, a children’s hospital in São Paulo. Ogilvy & Mather São Paulo developed the initiative and designed branded content to promote it.

Results & Awards:

  • No children gave up treatment.
  • Cannes Lions 2015: 1 Silver.
  • 3 - health wellbeing
  • 17- partnerships