Campaign: Run4tiger

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1:26
WPP company(s):
Hungry Boys Moscow
Client:
WWF

Overview

Amur tigers are disappearing
at an alarming rate due to poaching, habitat destruction and a decline in their prey.
To help raise awareness and fundraise for the WWF, Hungry Boys Moscow created the website Run4tiger. The site allows people to compare their running achievements with those of an Amur tiger and donate $5 to the foundation.

Results & Awards:

  • $500,000 worth of PR effect.
  • 50,000 runners registered worldwide.
  • ADCR 2015: 5 Bronzes.
  • KIAF 2015: 2 Bronzes and 1 Grand Prix.
  • White Square 2015: 1 Silver.
  • 13 - climate
  • 15 - life on land
  • 17- partnerships