Campaign: If Only

WPP company(s):
Y&R Paris
Client:
International Fund for Animal Welfare (IFAW)

Overview

Y&R Paris worked with the International Fund for Animal Welfare to raise awareness
of animals facing extinction. Each poster featured a 3D print-out of an endangered species with the tagline “If only they were this easy to reproduce” showing that once these animals are lost, they are lost forever.

Awards:

  • Clio Awards 2015: 1 Silver, 1 Bronze.
  • Eurobest Awards: 1 Gold, 1 Bronze.
  • 15 - life on land
  • 17- partnerships