Campaign: God Save The Ocean

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WPP company(s):
Ogilvy & Mather Mumbai
Client:
SPROUTS Environmental Trust

Overview

Ganesha Chaturti is a popular Hindu festival celebrating the elephant-headed god Ganesha. Every year, millions of Ganesha idols are made for the festival and are immersed in the sea. Most of these idols are made of non-biodegradable Plaster of Paris and toxic materials that pollute the sea and kill fish. Ogilvy & Mather Mumbai partnered with SPROUTS Environmental Trust to create and promote biodegradable Ganesha idols made from
fish food.

Results:

  • Over 3,000 shares on Facebook reaching more than 300,000 people.
  • 200 idols were created, not enough to satisfy the 3,500 requests.
  • 13 - climate
  • 14 - water
  • 17- partnerships