Campaign: Cut a Tree. Kill a Life.

WPP company(s):
Y&R Kuala Lumpur
Client:
Malaysian Nature Society

Overview

Y&R Kuala Lumpur created a series of posters to reveal the damaging effect of deforestation on wildlife. The illustrations expose the vulnerability of Malaysia’s most endangered animals including the Malaysian tapir, the critically endangered Sumatran rhino, the reclusive Hornbill and rare freshwater fish.

Awards:

  • Cannes Lions 2015: 1 Bronze.
  • Spikes Asia 2015: 2 Bronzes.
  • Clio 2015 Awards: 1 Silver, 1 Bronze.
  • AD Stars 2015: Finalist.
  • 13 - climate
  • 15 - life on land
  • 17- partnerships