Campaign: #climatechain

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WPP company(s):
Red Fuse New York
Client:
United Nations

Overview

Red Fuse, a WPP full-service integrated global agency, developed the #ClimateChain campaign for UNICEF on World Water Day 2016 to draw attention to children put at risk by climate change-related floods, droughts and disease.
Over one month the campaign encouraged people to upload a photo to Instagram using the #ClimateChain hashtag, creating a virtual human chain with children from regions most affected by climate change.

  • 1 - No poverty
  • 6 - sanitation
  • 10 - reduced inequalities
  • 13 - climate
  • 17- partnerships

Supporting the work of the United Nations

In 2015, our companies provided communications support to help numerous UN agencies advance their social and environment objectives.
This included pro bono assignments and paid for work.

Other examples include work for:

  • UNHCR (Y&R Milan)
  • The United Nations Foundation – World Humanitarian Day 2015 (OgilvyOne, Neo@Ogilvy and Ogilvy PR)
  • UN Foundation, the UN Development Program and the UN Framework Convention on Climate Change (Ogilvy PR Washington DC)
  • ‘He for She’ campaign for UN Women (Ogilvy PR New York)
  • ‘Autocomplete Truth’ campaign for UN Women (Ogilvy Dubai)
  • UNDP on ending violence against women (Ogilvy Turkey).

At a Group level, we participated in an initiative of the International Chamber of Commerce in 2015 to support the United Nation’s Sustainable Development Goals and encourage political leaders to work with business to implement the goals.