Pro bono work - PR companies and media agencies

Campaign: Pride Heroes

WPP company(s):
Clarion Communications London
Client:
Pride in London

Clarion Communications created #PrideHeroes campaign to encourage engagement with the annual LGBT event. Using #PrideHeroes, Londoners could celebrate the people who have made a difference to the LGBT community.

Results & Awards:

  • 20% increase in attendance compared to 2014
  • Reached 1,000m across all media and social channels
  • Over 1,020 pieces of coverage generated during the Pride Festival
Knitting gear with a label with a message on it

Campaign: 1% for Equal Chances

WPP company(s):
MediaCom Budapest
Client:
Real Pearl Foundation

Every year in Hungary, every taxpaying citizen has the chance to give 1% of their tax to foundations or non-profit organisations. MediaCom created a new website for the Real Pearl Foundation, which works to develop the most underprivileged communities in Hungary through art, education and talent development programs,
to help it stand out and attract new supporters.

Results:

  • 1,300 views of the website of which 90% were new clicks
  • Raised £13,944 in donations for the Foundation, double the value of 2014
Homeless person with lights around him

Campaign: StopChildPorno

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WPP company(s):
These Days Wunderman Belgium
Client:
ChildFocus
Value:
€75,000

Wunderman worked with Child Focus to highlight the problem of online child pornography and make it easier for consumers to take action. A ‘fake’ news story appeared in the press about a filter that automatically removes child sexual abuse material while you surf. When they visited the website, users found out that the filter really was too good to be true but learned that you can install a widget in your browser enabling you to report online child pornography with just one click, helping authorities tackle the problem.

Results:

  • Over 12,000 visitors to the website
  • Reached 3.7m people via media outlets
  • Reached over 1.8m people via social efforts
Pages of a magazine showing a person on a hospital bed in a train station

Campaign: Music for a Cause

WPP company(s):
Burson-Marsteller India
Client:
Genesis Foundation
Value:
$225,000

Burson-Marsteller India helped raise funds for Genesis Foundation, a not-for-profit organisation that supports critically ill under-privileged children. The campaign, Music for a Cause, included a series of participative musical events, targeting companies and high net-worth individuals to encourage donations.

Results:

  • 17,185,979 people viewed the print coverage
  • Facebook followers increased by 57.5%
  • 118% increase in YouTube Likes
  • Twitter followers increased by 80% in one year
  • Total funds raised increased by 32%
A racer standing on his car being cheered by the crowd

Campaign: CancerCare/Help and Hope

WPP company(s):
Ogilvy CommonHealth Worldwide
Client:
CancerCare
Value:
$1,007,040

Ogilvy CommonHealth Medical Media coordinated free placements of a one-page colour ad for CancerCare, which provides free services to help people cope with the emotional and practical impacts of a cancer diagnosis.
The ad appeared in healthcare publications for the oncology, primary care and hospital pharmacy markets.

Result:

  • Over 60,000 impressions

Campaign: Girls on the Run

WPP company(s):
Hill+Knowlton Strategies Washington DC
Client:
Girls on the Run
Value:
$25,000

H+K Strategies provided Girls on the Run, a learning program for girls aged 8-13, with the equivalent of $25,000 in services including traditional and social media counsel, developing creative materials and development and messaging of its communications plan to support its 10th year anniversary celebration.

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