Introduction – from our CEO

The United Nations Sustainable Development Goals (UNSDGs), launched in 2015, reminded us that though much progress has been made on tackling poverty, ill health, injustice and environmental decline, much more remains to be done – and we all, governments, businesses and individuals alike, have a part to play.

WPP is proud to support the UNSDGs and their ambition of ending poverty, protecting our planet, and ensuring prosperity for all. We believe that communications and marketing services, with their ability to inspire, inform and influence behaviour, can play a key role in tackling many of the challenges facing society.

One of the most important ways our Group can contribute is through our pro bono work: providing communications services and advice to charities for little or no fee. This enables organisations doing much needed work on limited resources to increase their impact and reach.

Our companies have a long heritage of pro bono work stretching back many decades, often before WPP was even founded. I am pleased to be able to share with you some of the latest work in this great tradition.

It is our view that our pro bono partners deserve the same insight, creativity and service we offer all our clients and I’d like to thank our people for giving their time and expertise to these campaigns during 2015. Their dedication is reflected in the many awards won by our pro bono campaigns.

Communication can change the world for the better, and we are pleased to be part of that process.

Sir Martin Sorrell
Group chief executive
sirmartinsorrell@wpp.com