Showcase

Campaign: Innocent Children

WPP company(s):
Wunderman Shanghai
Client:
Morning Tears
Value:
$200,000

Overview

When a parent goes to jail, their children suffer too and can even end up losing their home, school and friends. The “Innocent Children” campaign raised funds for Morning Tears, a non-profit organisation working to help children whose parents have gone to prison.

Results

  • Donations increased by 20% over the previous year.
Innocent children donation packaging