Showcase

Campaign: #impresastraordinaria

WPP company(s):
MEC Access Italy
Client:
UNICEF
Value:
€18,000

Overview

To raise awareness of UNICEF’s #IMAGINE campaign, MEC Access placed doors at locations in central Rome and Milan. When a member of the public opened the door they saw a video of Samantha Cristoforetti, Italian astronaut, singing John Lennon’s Imagine while at work on the international space station. The #IMAGINE campaign asks people around the world to imagine and create a better future for children.

Results

  • 2,000 people opened the door.
  • More than 30,000 people saw the doors.
Entrance to a shopping mall