Showcase

Campaign: Freedom Candles

WPP company(s):
Ogilvy & Mather London
Client:
Amnesty International
Value:
£152,164

Overview

Amnesty International works to end human rights abuses. This campaign highlighted its work through an online auction of 30 limited edition ‘freedom candles’. Candles were designed by well-known artists and when each candle melts a bronze statue and symbol of hope is revealed.

Results

  • 13,468 active Facebook engagements in two weeks.
  • 21,000 YouTube views and 1,421 Twitter mentions.
  • 40m media impressions across social media.

Awards

  • Cannes Lion 2014: Product Design.
A candle moulded in the shape of a prisoner with his hands behind him handcuffed