Showcase

Campaign: The RGB News

WPP company(s):
Geometry Global
Client:
Observator
Value:
€1.3m

Overview

This campaign encouraged Romanians to give blood, by removing the colour red from TV screens for three minutes each day during the Observator prime-time news programme. Supporters could also remove red from their Facebook profile picture and get directions to their nearest blood donation centre.

Results

  • 1.4m Romanians reached within four weeks.
  • Blood donations increased by 80% within six weeks.

Awards

  • Grand Prix at the Golden Drum International Advertising Festival.
  • Golden Drum 2014: 2 Golds and 1 Silver.
Montage of screens showing news reporters