Showcase

Campaign: We Buy, the Sea Pays

WPP company(s):
Y&R Paris
Client:
Surfrider Foundation

Overview

Every second 206kg of plastic waste is dumped in the oceans often entangling and choking wildlife. 80% of this plastic waste comes from land. This latest Surfrider campaign by Y&R Paris asks people to think before they buy and to dispose of their rubbish safely to help protect marine animals.

A barcode scanner scanning a turtle