Showcase

Campaign: The Lionfish Invasion: Terribly Delicious

WPP company(s):
Geometry Global / Ogilvy & Mather Bogota
Client:
Columbia Ministry of Environment

Overview

Lionfish have become a predatory species in the Caribbean, endangering hundreds of native fish species and destroying coral reef. This campaign set out to tackle the problem – by eating it! With the help of Colombia’s top chefs and religious leaders, Terribly Delicious has put Lionfish on the menu in restaurants and homes across the country.

Results

  • 9.3m people reached through media coverage.

Awards

  • Cannes Lions 2014: 2 Silvers and 1 Bronze.
Video screenshot showing fish under water