Showcase

Campaign: The ALS Ice Bucket Challenge

WPP company(s):
GPY&R Sydney
Client:
WaterAid Australia
Value:
AUS$15,000

Overview

WaterAid Australia in partnership with GPY&R Sydney, used the social media phenomenon, The ALS Ice Bucket Challenge, to highlight the many people who don’t have access to healthy, clean water. A specially created film was seeded across the Ice Bucket Challenge’s social media channels gaining global awareness and receiving thousands of views and pledges from around the world.

A person holding a bucket over his head