Showcase

Campaign: Peace by Piece

WPP company(s):
Sudler & Hennessey London
Client:
Animals Asia
Value:
$250,000

Overview

As many as 10,000 bears are held in captivity in China and used for bile extraction, often under conditions that cause physical and psychological suffering. The “Peace by Piece” campaign raised funds to enable Animals Asia to turn a bear farm into a sanctuary, saving 130 bears – the largest ever bear rescue.

Results

  • Over $3.5m raised for the Nanning Rescue for Animals Asia.
Peace by piece website screenshots on various devices