Showcase

Campaign: Collectively.org - a new platform for sustainable living

WPP company(s):
WPP and VICE and affiliate company VICE
Client:
Collectively

Overview

WPP is sponsor and communications advisor to Collectively, a global online platform designed to help make sustainable living the new normal.

The site, launched in 2014, provides a new space for people to share stories and examples of sustainable innovation and action, and to connect and inspire each other to create positive change. It represents a new approach to engaging young consumers on sustainability and aims to stimulate the marketplace for more sustainable products and services. Content on the site is updated daily by an independent editorial team, and covers the areas of fashion, food, design, architecture and technology.

Collectively was developed following discussions at the World Economic Forum through a partnership of leading businesses and not-for-profit organisations including Unilever, The Coca-Cola Company, Marks & Spencer, BT Group and Carlsberg. WPP provides communications advice to the initiative, with the platform co-developed by VICE Media’s creative services division, VIRTUE, in which WPP holds a minority stake.

Results

  • 190,000 views of the Collectively.org video.
  • 72,000 followers on social media.
Collectively poster showing various teamwork images