Showcase

Campaign: CATAID

WPP company(s):
JWT London
Client:
Care for the Wild
Value:
£27,790

Overview

Millions of people enjoy watching videos of cats on the internet. This campaign drew on people’s love for videos of cats doing silly things to highlight the real plight of Big Cats in the wild and to raise funds for conservation work.

Results

  • Over 10,000 views on YouTube.
  • 2m social media impressions.
Cat aid video screenshot