Showcase

Campaign: Blue Sky app

WPP company(s):
OgilvyOne Beijing and Social@Ogilvy Shanghai
Client:
WWF China
Value:
$2 million

Overview

Air pollution broke all records in China during 2013 and again in 2014. To raise awareness and motivate people to support Earth Hour, WWF China teamed up with OgilvyOne to create the “Blue Sky” app. This enables users to clear away the pollution from their photos and signal their support for action against air pollution by signing their phone screens.

Results

  • 10,000 downloads within the first week of launch.

Awards

  • Favourite Website Awards – Mobile App of the Day.
Blue sky app on a phone