WPP tops the WARC Media 100 List for the seventh year running
19 Mar 2024
- Mindshare, EssenceMediacom and Wavemaker take spots in the top five networks listing
- Mindshare New York crowned agency of the year
- WPP agencies responsible for a third of the top 100 media campaigns
WARC’s Media 100 List 2024 today named WPP media company of the year for the seventh time in a row.
Mindshare, EssenceMediacom and Wavemaker all featured amongst the top five media networks, while Mindshare New York took the top agency honour.
Wavemaker Mumbai, Mindshare Mumbai, EssenceMediacom London, Mindshare London, EssenceMediacom Mumbai, EssenceMediacom New York and Mindshare Shanghai also ranked in the top 20 agencies listing.
WPP agencies were responsible for media in a third of the campaigns named in the Media 100 and nearly half of the top 20, with Pre-Loved Island for eBay (EssenceMediacom London), #TurnYourBack for Dove (Ogilvy London, DAVID Madrid and Mindshare London) and Thumbstopping Beauty Bias for Dove (Mindshare Mumbai) all featuring in the top five.
WARC is the publisher of respected industry journals including the Journal of Advertising Research. Part of Ascential plc, WARC services more than 75,000 marketers and advertisers around the world by providing rigorous and unbiased actionable insights, evidence and best practices. The WARC Media 100 ranks the world’s most awarded media companies and campaigns and is recognised as an industry benchmark for global media excellence.
Christian Juhl, Global CEO of GroupM, WPP’s media investment company, said: “We’re enormously proud to continue our record of industry leadership in the WARC Media 100. Every day, our teams strive to ensure the work we do creates competitive advantages for our clients and raises the bar for excellence in our industry. To have that work recognised so consistently for its quality and creativity is a tribute to the ambition of our clients, the talent of our people, and our unrivalled commitment to defining the next era of media.”
For further information on the Media 100, and to view this year’s complete list click here.
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WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit www.wpp.com.