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Notes 6-10

6. Segmental analysis

Reported contributions by operating sector were as follows:

  Six months ended
30 June
2011
£m
Six months ended
30 June
2010
£m
Year ended
31 December
2010
£m
Revenue      
Advertising and Media Investment Management 1,927.1 1,746.2 3,733.3
Consumer Insight 1,177.3 1,162.5 2,430.2
Public Relations & Public Affairs 429.4 417.0 844.5
Branding & Identity, Healthcare and Specialist Communications 1,179.2 1,115.2 2,323.0
  4,713.0 4,440.9 9,331.0
       
Headline PBIT1      
Advertising and Media Investment Management 236.1 205.6 573.0
Consumer Insight 88.7 83.7 234.8
Public Relations & Public Affairs 66.7 61.6 133.1
Branding & Identity, Healthcare and Specialist Communications 126.4 104.4 287.8
  517.9 455.3 1,228.7
       
Headline PBIT margin % % %
Advertising and Media Investment Management 12.3 11.8 15.3
Consumer Insight 7.5 7.2 9.7
Public Relations & Public Affairs 15.5 14.8 15.8
Branding & Identity, Healthcare and Specialist Communications 10.7 9.4 12.4
  11.0 10.3 13.2
       
Total assets      
Advertising and Media Investment Management 12,092.6 11,098.4 11,795.7
Consumer Insight 3,753.3 3,814.1 3,691.2
Public Relations & Public Affairs 1,728.6 1,711.6 1,699.6
Branding & Identity, Healthcare and Specialist Communications 5,086.1 4,926.2 5,031.4
Segment assets 22,660.6 21,550.3 22,217.9
Unallocated corporate assets2 1,931.9 1,245.2 2,127.2
  24,592.5 22,795.5 24,345.1

Notes

  1. 1 Headline PBIT is defined in note 19.
  2. 2 Unallocated corporate assets are corporate income tax recoverable, deferred tax assets and cash and short-term deposits.

Reported contributions by geographical sector were as follows:

  Six months ended
30 June
2011
£m
Six months ended
30 June
2010
£m
Year ended
31 December
2010
£m
Revenue      
United Kingdom 560.2 523.1 1,087.6
North America2 1,645.4 1,608.4 3,299.8
Western Continental Europe3 1,174.9 1,120.9 2,325.3
Asia Pacific, Latin America, Africa & Middle East and Central & Eastern Europe 1,332.5 1,188.5 2,618.3
  4,713.0 4,440.9 9,331.0
       
Headline PBIT1      
United Kingdom 73.5 57.7 147.9
North America2 209.2 195.7 484.6
Western Continental Europe3 94.2 85.1 221.6
Asia Pacific, Latin America, Africa & Middle East and Central & Eastern Europe 141.0 116.8 374.6
  517.9 455.3 1,228.7
       
Headline PBIT margin % % %
United Kingdom 13.1 11.0 13.6
North America2 12.7 12.2 14.7
Western Continental Europe3 8.0 7.6 9.5
Asia Pacific, Latin America, Africa & Middle East and Central & Eastern Europe 10.6 9.8 14.3
  11.0 10.3 13.2

Notes

  1. 1 Headline PBIT is defined in note 19.
  2. 2 North America includes the US with revenue of £1,530.3 million (period ended 30 June 2010: £1,511.0 million; year ended 31 December 2010: £3,097.9 million) and headline PBIT of £194.3 million (period ended 30 June 2010: £181.9 million; year ended 31 December 2010: £448.7 million).
  3. 3 Western Continental Europe includes Ireland with revenue of £19.7 million (period ended 30 June 2010: £18.2 million; year ended 31 December 2010: £37.4 million) and headline PBIT of £0.6 million (period ended 30 June 2010: £0.5 million; year ended 31 December 2010: £2.0 million).