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The pattern of revenue growth differed regionally. The table below gives details of the proportion of revenue and revenue growth by region for the first six months of 2010:


 
 
 
 
Region
Constant
currency1
revenue
as a %
of total
Group

Reported
revenue
growth
10/09
%
Constant
currency1
revenue
growth
10/09
%
Like-for-like2
revenue
growth
10/09
%
North America 35.7 4.3 5.5 5.8
United Kingdom 12.2 2.7 2.7 2.8
Western Continental Europe 26.2 (0.9) 0.8 (0.2)
Asia Pacific, Latin America,
Africa & Middle East and
Central & Eastern Europe

25.9

7.5

0.9

0.7
Total Group
100.0 3.5 2.7 2.5
Notes
1
Constant currency growth excludes the effects of currency movements.
2
Like–for–like growth excludes the effects of currency movements and the impact of acquisitions.

As shown above, on a constant currency basis, the Group's revenues grew at 2.7%, with like–for–like revenues up 2.5%. Geographically, as in the first five months, the United States has continued to show remarkably strong growth, with like–for–like revenues in the second quarter up well over 8% and with year to date revenues up over 6%. The United Kingdom, also improved substantially in the second quarter, with like–for–like revenues up almost 7% compared with –1% in the first quarter and 2.8% year to date. Western Continental Europe remains difficult, although even here there was marked improvement in the second quarter, with revenues up over 1%, compared with –2% in the first quarter. Germany, Italy, Norway, Sweden and Turkey, showed relatively strong growth, but France, Spain and Portugal remain tough. In Asia Pacific, Latin America, Africa and the Middle East and Central and Eastern Europe revenues were up 3% in the second quarter compared with –2% in the first three months, driven by particularly strong growth in South East Asia, in all markets except Korea. Africa was up almost 6% in the second quarter, with the FIFA World Cup having a significant positive impact on revenues and up almost 3% in the first six months. Latin America also improved in the second quarter. In Central and Eastern Europe, revenues were down just under 1% in the first six months, with strong growth in Russia and the Czech Republic just offset by declines in Poland, Hungary and Romania.

In the first half of 2010, almost 26% of the Group's revenues came from Asia Pacific, Latin America, Africa and the Middle East and Central and Eastern Europe, a similar percentage to last year and against the Group's strategic objective of one–third, in the next three to four years.

Estimated net new business billings of £2.114 billion ($3.382 billion) were won in the first half of the year (almost twice last year's comparative level) and the Group continues to benefit from consolidation trends in the industry, winning assignments from existing and new clients and being ranked the leader in all the net new business industry tables, a trend that continued into the second half of the year.

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