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6. Segmental analysis

Reported contributions by operating sector were as follows:


 
 
 
 
Six months
ended
30 June
2010
£m
Six months
ended
30 June
2009
£m1

Year ended
31 December
2009
£m1
Revenue      
Advertising and Media Investment Management 1,746.2 1,672.7 3,420.5
Consumer Insight 1,162.5 1,123.8 2,297.1
Public Relations & Public Affairs 417.0 403.4 795.7
Branding & Identity, Healthcare and Specialist Communications 1,115.2 1,088.8 2,171.0
  4,440.9 4,288.7 8,684.3

Headline PBIT2
     
Advertising and Media Investment Management 205.6 167.2 472.8
Consumer Insight 83.7 68.6 196.9
Public Relations & Public Affairs 61.6 46.6 122.1
Branding & Identity, Healthcare and Specialist Communications 104.4 59.8 225.4
  455.3 342.2 1,017.2

Headline PBIT margin

%

%

%
Advertising and Media Investment Management 11.8 10.0 13.8
Consumer Insight 7.2 6.1 8.6
Public Relations & Public Affairs 14.8 11.6 15.3
Branding & Identity, Healthcare and Specialist Communications 9.4 5.5 10.4
  10.3 8.0 11.7
Total assets      
Advertising and Media Investment Management 11,098.4 9,805.2 10,539.1
Consumer Insight 3,814.1 3,528.0 3,714.6
Public Relations & Public Affairs 1,711.6 1,526.6 1,579.7
Branding & Identity, Healthcare and Specialist Communications 4,926.2 4,349.4 4,710.9
Segment assets 21,550.3 19,209.2 20,544.3
Unallocated corporate assets3 1,245.2 1,226.9 1,807.2
  22,795.5 20,436.1 22,351.5
Notes
1
2009 comparatives have been restated to reflect the transfer of certain revenues of RMG from Branding & Identity, Healthcare and Specialist Communications to Advertising and Media Investment Management. PBIT and asset comparatives have not been restated as the impact was insignificant.
2
Headline PBIT is defined in note 19.
3
Unallocated corporate assets are corporate income tax recoverable, deferred tax assets and cash and short-term deposits.

Reported contributions by geographical area were as follows:


 
 
 
 
Six months
ended
30 June
2010
£m
Six months
ended
30 June
2009
£m

Year ended
31 December
2009
£m
Revenue      
United Kingdom 523.1 509.3 1,029.0
North America2 1,608.4 1,542.2 3,010.0
Western Continental Europe3 1,120.9 1,131.3 2,327.8
Asia Pacific, Latin America,
Africa & Middle East and Central & Eastern Europe

1,188.5

1,105.9

2,317.5
  4,440.9 4,288.7 8,684.3

Headline PBIT1
     
United Kingdom 57.7 50.1 131.5
North America2 195.7 148.0 397.9
Western Continental Europe3 85.1 61.1 193.4
Asia Pacific, Latin America,
Africa & Middle East and Central & Eastern Europe

116.8

83.0

294.4
  455.3 342.2 1,017.2

Headline PBIT margin

%

%

%
United Kingdom 11.0 9.8 12.8
North America2 12.2 9.6 13.2
Western Continental Europe3 7.6 5.4 8.3
Asia Pacific, Latin America,
Africa & Middle East and Central & Eastern Europe

9.8

7.5

12.7
  10.3 8.0 11.7
Notes
1
Headline PBIT is defined in note 19.
2
North America includes the US with revenue of £1,511.0 million (period ended 30 June 2009: £1,454.6 million; year ended 31 December 2009: £2,835.8 million) and headline PBIT of £181.9 million (period ended 30 June 2009: £137.5 million; year ended 31 December 2009: £370.9 million).
3
Western Continental Europe includes Ireland with revenue of £18.2 million (period ended 30 June 2009: £21.4 million; year ended 31 December 2009: £43.4 million) and headline PBIT of £0.5 million (period ended 30 June 2009: £1.2 million; year ended 31 December 2009: £3.9 million).

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